Stuart Hall- Representation and the Media
Blacks-Blacks are usually represented as dumb, lower class, fond of drugs and jazz music. They are also interpreted as pimps and slaves
-Those who have power in society influences the media
-Images in modern film/media are saturated, depending on the camera shot, angle and the editing.
Representation is a RE presentation
Politics and news represents topics, types of people, situations and events, the representation is the meaning given to things depicted.
Media can also be distorted/bias depending on the source that the news came from.
Culture- war, ethnicity, stereotypes are all depicted differently
Sexual stereotypes are often presented
Advertisements only work when we identify what is represented in the media, they are there to promote the product and get maximum results.
The male gaze is a term from gaze theory that describes the tendency of works to assume a straight male viewpoint even when they do not have a specific narrative point of view. One of the most obvious results of male gaze is the way a (usually male) directors interest in women informs his shots, leading to a focus on breast etc. e.g. in a sex scene the cam will show more of the woman. A subtle psychological effect of this is that in visual media audiences are primed the sympathise with, or at least respect, characters if the prominent shot of them concentrates on their face. If it shows another body part the audience is more likely to see the character as a threat or an object of desire. Ultimately the male gaze is used to describe when the audience is put into the perspective of a heterosexual man. Female characters are sexualised and the camera may zero in on female body parts considered sexual.
The video i have chosen to analyse for male gaze is Bandz A Make Her Dance by rapper Juicy J which is a street anthem. The music video is suggestive and contains a lot of female dancers.
